The B2B Digital Marketing Specialist will be responsible for leading digital acquisition strategies for ThirdPartyTrust products. This position reports directly to the VP of Marketing.
ThirdPartyTrust is a SaaS company that develops solutions for third-party risk management automation. Our headquarters are located in Chicago, with a global team of professionals. We are a growing startup with a fast-paced and dynamic work environment.
What are we looking for?
A professional experienced in performance-driven marketing initiatives in SaaS or performance marketing agencies, working on lead acquisition, user acquisition and/or conversion rate optimization. You must have a solid experience in managing Google Adwords and LinkedIn PPC campaigns, as well as Google Analytics. You should be an analytical and creative thinker.
Ideally your first language is English, or you are bilingual and fluent in written and spoken English.
A background on B2B models in the technology industry is a plus.
- Maximize visibility of ThirdPartyTrust owned, earned and paid media assets.
- Manage online advertising and retargeting campaigns in Google Adwords and LinkedIn
- Own the customer acquisition journey by optimizing landing pages and lifecycle communications like emails.
- Improve on-site SEO
- Track, measure and report all digital marketing initiatives
- Set conversion goals and analyze website visitors’ behaviour to tailor the acquisition strategy
- Interest in data analytics
- 4+ Mkt experience
- Advanced/bilingual English
This is a 100% remote position. We offer a flexible work environment and a competitive salary paid in US dollars.